Avid Powerline WCDL versus Traditional Cash Credit
When Should MSMEs Prefer Avid Powerline Over Traditional Cash Credit?
1️ When You Need Immediate Funds to Capture a Business Opportunity
A large order, a sudden tender, or a bulk purchase discount cannot wait for a bank’s approval cycle.
Avid Powerline disburses funds within days, helping MSMEs avoid lost opportunities.
Perfect for:
- Advance payments for raw materials
- Bulk purchase for better margins
- Urgent production scale-up
- New vendor onboarding
- Accepting high-value orders
2️ When CC Limit Is Not Increasing Despite Business Growth
Many MSMEs experience this problem:
Turnover grows, orders grow, but bank CC limits remain the same.
If your CC limit is stagnant, Avid Powerline helps you bridge the working capital gap instantly.
3️ When Your CC Is Collateral-Restricted or Fully Utilized
Banks evaluate CC based on collateral value and DP.
If your collateral is fully leveraged, increasing CC becomes difficult.
Avid Powerline does not depend on collateral value, making it ideal when:
- Your property is fully mortgaged
- You cannot offer fresh collateral
- You need funding beyond DP calculations
4️ When You Need Short-Term Working Capital (3–12 Months)
But many MSME requirements are short-lived and seasonal, such as:
- Seasonal production spikes
- Inventory stocking for festival demand
- Vendor payment cycles
- Temporary cash flow mismatches
Avid Powerline (WCDL) gives fixed-tenure, quick-turnaround working capital without long-term commitments.
5️ When CC Documentation or Compliance Slows You Down
Banks require:
- Stock statements
- DP statements
- Quarterly results
- Stock audits
- Insurance renewals
- Frequent property inspection
If your business wants simple, fast, clean funding, Avid Powerline is better.
Suitable for:
- Manufacturers
- Traders
- Service Providers
- Fast-growth startups with GST/Banking strength but less collateral
6 When You Want to Maintain Banking Discipline for Future Term Loans
Using CC for everything reduces your banking strength.
Avid Powerline supplements your CC without disturbing your existing bank relationship.
⭐ Benefits of Avid Powerline (WCDL) at a Glance
- Fastest approval turnaround
- Minimal documentation
- No DP restrictions
- Collateral-free options available
- Flexible tenure (3–12 months)
- Designed for SMEs, traders, manufacturers, contractors & service units
- Perfect for urgent, opportunity-based funding
Conclusion: CC is Traditional. Avid Powerline is Practical.
Traditional Cash Credit works well when:
✔ Business is stable
✔ Collateral is available
✔ Utilization is predictable
✔ Documentation is fully in place
But modern MSMEs need speed, flexibility, and opportunity-driven capital.
Avid Powerline gives MSMEs the power to grow faster, respond quicker, and operate without cash flow interruptions.
It is not a replacement for CC, but the perfect booster solution when:
- CC is insufficient
- CC enhancement is delayed
- Collateral is limited
- Opportunities are time-sensitive


